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In certain cases, like this advertisement for Lux soap, chocolate is used to portray certain stereotypes that are associated around chocolate. Gender and chocolate have been a common theme in the sense that women have been objectified and portrayed and being seduced through chocolate.
The association with women and chocolate is exemplified through this Indian advertisement for Lux. In this advertisement, women are clearly the main targets for this specific product. Housewives looking real sex Gatineau Quebec fact that the woman is covered in chocolate and the choice in words used in the advertisement focuses on the aesthetic appeal of attraction and sexiness for women.
Rich with real cocoa cream and strawberry vitamins.
It nourishes your skin and leave it looking deliciously gorgeous. Chocolate Seduction is a special offering from Lux, a part of our Celebration Range to make 75 years of stardom.
Lux Chocolate Seduction. By using chocolate in this advertisement, it becomes associated to pleasure, happiness, and satisfaction.
Advertisers have mystified the commodity, portraying it as an intoxicant possessing the power to comfort, reward and satisfy Altair TX housewives personals desires. In particular, advertisers portray chocolate as satisfying female sexual desires. To respond to such an objectifying soap advertisement that clearly focuses on the seduction of women by chocolate, we decided to rebrand the advertisement by focusing on the actual health benefits of the soap rather than the aesthetic appeal in may give.
Here, the advertisement would focus on the benefits of cocoa butter for the skin rather than advertising how it would make one feel sexy. The new advertisement would feature a man and woman since the rebranding of Lux soap is meant to highlight the health benefits of the soap, so both genders would be included.
In this rebranding of Lux, a man and woman are next to each other with out showing any interest in each other apart from the soap because the I want to Leader point of the rebranding is to keep it health oriented rather than sexualized.
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Still seeking female of the night must be logged in to post a comment. Chocolate Lux: Giving your Skin a Healthy New Look Rebranding Chocolate Lux Advertisement In this rebranding of Lux, a man and woman are next to each other with out showing any interest in each other apart from the soap because the main point of the rebranding is to keep it health oriented rather than sexualized.
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Bibliography Fahim, Jamal. AAAS x lecture March, Robertson, Emma.
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